If you're the local search expert, then your messages should be where the people are. Our Yellowpages.com campaign used broadcast, as well as online, and outdoor. I didn't want to have all the fun, so I asked a couple of my buddies to pitch in. Here are a few examples I creative directed.

Billboard Art Directors : Matt Barker/Pest Control and Joel Davis/Handyman

Bus shelter Art Director and Writer : Bryan Pudder