One day a friend mentioned he had a buddy who worked in the marketing department at the New York Post. His buddy would let us do whatever we wanted. As long as we found a way to help him celebrate the anniversary of the paper...on a very limited budget. A few favors later, this series appeared around New York. Wherever they could get away with hanging these posters. A lot of people noticed. Including the One Show. We received Merits for the campaign and a few of the individual posters. We were humbled, honored and psyched all at the same time.

Creative partner & writer : Trent Patterson

Photographer : Doug White